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Beyond Tiki, Bilge, and Test / Beyond Tiki / Reno Googie Motel Signs

Post #686612 by 20th Century Man on Sat, Jul 20, 2013 12:23 AM

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Heyya Dustycajun,
Mahalos for your post! You speak another language we're fluent in - Googie! Thanks for the very impressive collection of roadside signs you found there in Reno and we're glad you had the time to photograph them. There's a wonderful book out that presents the history of the roadside sign, titled "American Signs: Form and Function on Route 66," by Lisa Mahar. It explains how roadside signage, mostly those of motels and restaurants, evolved in design from the 1930's through the 1970's - their concept and influence (cultural and economic trends), typestyle, color choice, form, composition, context, and placement. It's packed with plenty of images that will transport you back in time. Definitely a worthwhile book to read.