This first photo I had previously posted and am posting again for reference.
Stockton Record photo from newspaper.
It seams that the Latitude started out in 1965 with a more clean MCM type style and then at some point picked up some Beachcomber/Groovy 70s style.
Note that these pictures are done with an Instamatic camera and are all focusing on people at a Halloween Party.
Jo and Nehi with coworkers.
I'm guessing these colorful designs on the walls were not there when the Latitude was first opened and were added later in an attempt to update the decor. Hence the Groovy 70's style.
This decor was thick and protruded from the wall, most likely cut from plywood.
A nice big Tiki mask in this photo. You can also see publicity pictures and clutter now on the walls and door behind the bar. Note the boat props signed and hanging around the door. Hence a more Beachcomber type style.
Another big Tiki mask behind the bar and the Tiki off to the right is now at Minnie's in Modesto. Far right is one of the black velvet paintings.
There is another Tiki in the center and another black velvet painting off to the left.
Some nice puffer fish, floats and a Tiki in back of the bar. The green bar is cool!
Some nice big floats and some kind of fish-trap or something hanging from the ceiling.
You can see the big dance floor better in this black and white photo.
Mahlo Jo for sharing your personal photos and mementos from the Latitude 20.
Happy Hunting! :)
