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Joined: Jun 13, 2006
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Did anyone else see this announcement? Holy moly....
McDonald’s Announces Partnership with Trader Vic’s for New Menu Items
Special Food Items Bring Fun, Tropical Flare to McDonald’s
BusinessWire
CHICAGO (March 31, 2009) – McDonald’s Corp. announced today a partnership with Trader Vic’s Restaurant Group in developing several new menu items for McDonald’s Restaurants.
Trader Vic’s is a pioneer in South Pacific-inspired cuisine, and the company’s chefs worked closely with McDonald’s staff to prepare four delicious creations. The new menu items will celebrate the spirit of the tropics in time for McDonald’s marketing plans this summer.
“We’re very excited by these special menu items that will provide our customers a fun dining experience with an island flavor,” said McDonald’s Chief Executive Officer Jim Skinner. “These new dining options demonstrate another way we connect with our customers in unique and entertaining ways.”
The four new menu items include:
• Kahuna Mac – A new take on the traditional Big Mac with two beef patties marinated in teriyaki sauce and a slice of pineapple in place of the traditional tomato.
• Asian Salad with Grilled Fish – Crisp greens and grilled mahi mahi topped with wonton strips and sesame dressing.
• Aloha Chicken McNuggets – Special seasoned McNuggets with a savory Hawaiian dipping sauce.
• Mai Tai Shake – Tropical fruit flavors highlight this creamy concoction.
In addition, customers ordering Happy Meals will have the option of choosing two new tropical-themed toys, including a colorful parrot and a bright blue dolphin.
The new menu items were test marketed in selected restaurants last year in Illinois, Florida and California, and are scheduled to debut nationwide in June.
About McDonald’s
McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants in more than 100 countries. More than 75 percent of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. More information about the company is available at http://www.mcdonalds.com.
About Trader Vic’s
Trader Vic's Restaurant Group is a collection of restaurants that incorporates different cultures from around the world and is the only upscale group of restaurants operating worldwide. More information about the company is available at http://www.tradervics.com.
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