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Tiki Central / General Tiki / A time to every season: Farewell Trader Vic's SF.

Post #352678 by Tom Slick on Thu, Jan 3, 2008 8:19 AM

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TS

On 2008-01-02 11:45, Kenike wrote:

Don't forget...Trader Vic's is a franchise.

Something that has been overlooked is the fact that
even in the franchise world, there are still corporate policys and guidlines to follow, and ultimately TV Corporate agrees on the location. You just can't set up shop anywhere, and I believe it is done through research(not sure how or to what extent).

Also, I don't think TV just allows anyone with the money to open a franchise. I think you have to have some kind of a success portfolio or records of other successful endeavors. It would be like anyone hitting the lotto, and wanting to go open a restaurant, with no food/management/industry knowledge. IF TV allows anyone with the money to invest into a location without any success history or business portfolios, it would be a no brainer as to why they are starting to disappear IMHO.....

Final note would be (lack?) of promotions and or advertising. I wouldn't understand if they were not to be allowed to run nightly specials(1/2 off?) on pupu platters and or drinks in the theme of Happy Hour, to at least draw some sort of business. I don't think I'd ever been to a TV that had a "Happy Hour" at least while I was there....It couldn't hurt the business if it is in limbo to close to maybe add some specials and entice the "local natives" to feast and drink...Unless it is one of those corporate guidlines of course!?

[ Edited by: Tom Slick 2008-01-03 08:34 ]