Trader Vic's to open in VEGAS!! (Closed) - General Tiki

BB Bongo Bungalow Member Indiana Joined: Aug 20, 2007 Posts: 1295	BB Bongo Bungalow Posted posted on Fri, Nov 9, 2007 1:04 PM Restaurant Hospitality has an article on Trader Vics in this month's issue. So here it is from the restauranteur's perspective: Totally Tiki We can't pinpoint the exact moment when Trader Vic's made the transition from over-the-hill restaurant chain to retr-hip hot spot. But with last month's opening of Trader Vic's Las Vegas, there's no denying that the 73-year-old concept has made it all the way back into the mainstream. Located at the Miracle Mile shopping are inside Planet Hollywood Resort and Casino, the 15,000 sq. ft. dining and entertainment venue is Trader Vic's 10th location. It has 19 units elsewhere in the world, four of them in the United Arab Emirates. All feature the chain's signature combination of tropical island motif, a menu heavy on Asian/Polynesian dishes and a cocktail list that offers 40 specialty drinks, including the original Mai Tai (a Trader Vic's invention)and potent communal drinks such as the Tiki Bowl for two and the Scorpion Bowl for four. London, Tokyo, Beirut, Beijing-- it's a formula that has proven it can work anywhere in the world. Trader Vic's went big in Las Vegas. In addition to the main restaurant (120 seats), there's a second-level ultralounge (100 seats) and an outdoor party patio (also 100 seats), both of which overlook the Las Vegas strip. The menu features such items as Hawaiian poke with ahi and hamachi served with taro chips; trditional bongo bongo soup; BBQ Kobe short ribs with nashi pear salad; and soy sake glazed Hawaiian ono with green papaya salad. Entree range from $9 to $35. "There are very few culinary icons like Trader Vic's," says Doc Wiener, whose DW Enterprises is the developer of Trader Vic's Las Vegas. "It's legacy in the restaurant world is unmatched." There are two big pluses for the resurrected Trader Vic's. One is that its food offerings, considered exotic for most of the chain's existence, are nothing out of the ordinary for the current generation of customers. A second is that most of that current generation has probably heard of Trader Vic's, but never been there. Curiosity alone should bring in crowds of tourists for years. [Restaurant Hopitality, November 2007, pg.28]

Restaurant Hospitality has an article on Trader Vics in this month's issue. So here it is from the restauranteur's perspective:

Totally Tiki
We can't pinpoint the exact moment when Trader Vic's made the transition from over-the-hill restaurant chain to retr-hip hot spot. But with last month's opening of Trader Vic's Las Vegas, there's no denying that the 73-year-old concept has made it all the way back into the mainstream.

Located at the Miracle Mile shopping are inside Planet Hollywood Resort and Casino, the 15,000 sq. ft. dining and entertainment venue is Trader Vic's 10th location. It has 19 units elsewhere in the world, four of them in the United Arab Emirates. All feature the chain's signature combination of tropical island motif, a menu heavy on Asian/Polynesian dishes and a cocktail list that offers 40 specialty drinks, including the original Mai Tai (a Trader Vic's invention)and potent communal drinks such as the Tiki Bowl for two and the Scorpion Bowl for four. London, Tokyo, Beirut, Beijing-- it's a formula that has proven it can work anywhere in the world.

Trader Vic's went big in Las Vegas. In addition to the main restaurant (120 seats), there's a second-level ultralounge (100 seats) and an outdoor party patio (also 100 seats), both of which overlook the Las Vegas strip. The menu features such items as Hawaiian poke with ahi and hamachi served with taro chips; trditional bongo bongo soup; BBQ Kobe short ribs with nashi pear salad; and soy sake glazed Hawaiian ono with green papaya salad. Entree range from $9 to $35.

"There are very few culinary icons like Trader Vic's," says Doc Wiener, whose DW Enterprises is the developer of Trader Vic's Las Vegas. "It's legacy in the restaurant world is unmatched."

There are two big pluses for the resurrected Trader Vic's. One is that its food offerings, considered exotic for most of the chain's existence, are nothing out of the ordinary for the current generation of customers. A second is that most of that current generation has probably heard of Trader Vic's, but never been there. Curiosity alone should bring in crowds of tourists for years.
[Restaurant Hopitality, November 2007, pg.28]

Post #343002 by Bongo Bungalow on Fri, Nov 9, 2007 1:04 PM