Post #1027 by tikifish on Thu, Apr 25, 2002 10:23 AM

Oh, let me TELL you the rules, babies! I write TV ads for a living, and liquor ads are among the worst to try and come up with an idea for. First of all, the clients are all horny shmoes in golf shirts and dockers, who want plenty of jiggling T&A in their spots. Then once you've got some scripts that make those clowns happy (and generally I don't admit to writing, they're all Alan Smithee's commercials as far as I'm concerned) , it's off to the liquor board for approval... Here goes:

You can't show someone drinking the product. You cannot show a glass that is not full. You cannot show someone being intoxicated. You cannot imply booze will get you laid. You cannot imply booze is the solution to a problem. You cannot show a moving vehicle. You cannot show someone drinking outside a licensed area such as a bar or patio. If they are outdoors, they must be behind a fence that implies said bar or patio. You cannot show someone with more than one drink. And so on, and so on....